Success in United Arab Emirates
It has been 22 years since the success of Southern Fried Chicken in United Arab Emirates. The franchise is going strong with a number of outlets across the country since the first outlet SFC Abu Dhabi in 1989. They have succeeded in spreading their operations throughout the United Arab Emirates and can proudly boast of five fully functional operating divisions, all revolving around the group's ethos of providing quality services at affordable prices.
With the combination of a group of restaurants, hotels and many more industries, called the SFC group. The business hasn’t looked back and grown stronger and stronger, with many more support of industries and with 30 SFC stores so far, with more outlets on the horizon.
Why has Southern Fried Chicken survived 22 years in U.A.E?
SFC Group is the master franchisee and operator for Fast Food Systems UK, specifically for Southern Fried Chicken. The friendly, family-oriented Southern Fried Chicken outlets offer its customers a clean and cosy ambience, quality service and a wide variety of fast food dishes to choose from -all served under strictly hygienic conditions. With considerable attention to quality and freshness, SFC ensures a treat in every meal. Therefore the reason is down to the service and menu SFC offers. SFC is the second largest chicken outlet in the U.A.E. Recently the local stores are undergoing the re-banding of the new Southern Fried Chicken style.
'SFC Adu Dhabi’ has undergone the new branding, and has seen a massive profit improvement and success since the re-brand. From what it started as with the old brand colours which are out of date, too bright and looking very immature and unprofessional. Menus are all over the place with out-dated photography and style being unstructured with no identity.
With the new rebrand, visuals looking more appealing, with subtle and simple details and structure creates a more professional and popular look to the franchise. With this new up to date appearance with designs and materials in place, with animations on HD screen TVs to mood boards and full furnished seating areas. Southern Fried Chicken has become a more modern and largely established chain in the market.
The person to start up the company is the chairman and manager director of the SFC group of companies in U.A.E. Mr K. Muraleedharan.
Over the years, Mr K. Muraleedharan has developed intricate understanding of the food, entertainment and related business, and the group amply illustrates this fact. Additionally, he is actively involved in many philanthropic and charitable endeavours, as well as in educational initiatives, which include prominent academic institutions. Under the leadership of Mr K. Muraleedharan, the SFC Group soars to greater heights and continues to do so.
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©2012 Southern Fried Chicken Ltd.
